To become a successful, independent transcriptionist, you must know how to get your name out to the masses and market yourself in such a way that you draw the right type and volume of traffic to be able to support yourself. When you have the skills and the work ethic, you need to back them up with solid marketing strategies that bring you the best clients and the highest rate of pay.
Market Yourself with a Powerful Resume
One of the most powerful tools you will ever have is your resume. It has the ability to make or break you when it comes to first impressions. You want to make sure it highlights all of your positive attributes while minimizing any weaknesses. There are times when a weakness or two can boost a resume. It shows the potential client you are trying to improve yourself and are willing to accept challenges that may not be within your comfort zone. As you build your resume, you will also want to craft a cover letter to go with it.
It is important to put your name out to the public in positive ways. Build a LinkedIn account or create a Facebook page. Introduce yourself! List your accomplishments as they happen and allow people to get to know you through positive posts and enlightening blogs or updates, anything that will keep them coming back to your website or social media page. Have your website professionally built but update it on your own frequently. Share your insights, your inspiration, and your positive attitude when it comes to your job.
As a transcriptionist, you will need to do more than listen and type. You will need to have effective communication skills as well as a professional demeanor. Take a hard look at the skills you possess and begin to hone each one to perfection. Don’t allow any of your skills to become substandard. They are all valuable and should be used to your advantage at every turn. Your ability to communicate will be what convinces others to try your services. Your dedication to detail and level of accuracy will be what keeps most of them coming back again and again. Build your arsenal of skills and keep them at the top of their game for maximum efficiency and exceptional service.
Don’t Underestimate Yourself
Never underestimate yourself when it comes to your ability to achieve your goals. Everyone has a bad day. There will be times when nothing goes as it should and you begin to have serious doubts about, not only your job but your sanity as well. When this happens, take a short break and regroup. Gather your thoughts and look around at what you have built. If you love your job and have the skills to meet and exceed the needs of your clients on a regular basis, don’t let things get you down. Don’t underestimate what you are capable of. Organize yourself. Create a game plan and tackle each problem as it appears. Do what you need to do and don’t let anyone tell you otherwise. When you are properly prepared and have the motivation to get things done, nothing will be able to stop you.
If you work at home, you can work when and where you want with very few restrictions. That also means you can take jobs as an independent contractor. Making yourself mobile allows you the opportunity to work outside of the home whenever you want. You can choose online transcription jobs on a case by case basis, or you can offer your services on a regular basis to offices that have regular work but don’t want to hire a full-time, in-house transcriptionist. You can go when and where they need you, providing them with the best possible service by someone they know and trust. If you have portable equipment and a reliable vehicle, the door for a mobile transcription service is wide open. All you have to do is put the word out and allow the jobs to start trickling in.
For some people, marketing can be the hardest part of their job. You don’t have to break the bank to put yourself in the public eye. Social media, a professional website and word of mouth are the three main ways to advertise yourself. Social media and word of mouth are free and will expand your reach far beyond any physical boundaries you can think of.
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Mahesh is the spokesperson of the Transcription Certification Institute, an Ellensburg, WA based company that provides comprehensive online general transcription training certification courses. This transcription certification course facilitates careers in transcription because it provides a guaranteed internship with a major transcription company upon certification.