Getting your first freelance business transcription client can be a challenge. You just need to act and keep going because clients wonâ€™t just magically appear. Like in any other service, a lot of people may not want to buy what you offer but there will always be some who do. Therefore, you will need to invest on those few good people. The key is to make yourself look as if you have been in the business for years. Offer discounts and always try to meet or exceed your clientsâ€™ expectations.
Use Free Advertising
Businesses have several ways to advertise and many of them are free! Social media is a key example and can provide you multiple leads with minimal effort. Create a business profile and place it on as many social media sites as you can. A few of the most prominent ones include:
Encourage the people who like or follow you to share your posts on a regular basis. Put yourself out there. Include pictures on your profile and maybe even a video of you introducing yourself. Use anything that identifies you with your job. A business person is more likely to go to someone they have met or have seen before. Make yourself as visible as possible.
There are many different discounts you can offer to first time clients. They include:
- First time client bonus
- Referral credits
- Discounts on regularly scheduled orders
- In house discounts for other clients within the same office
While you will want to control the amount of discounts you offer, they can be a useful tool to get people to try a new service. If all works out, the discounted orders will eventually become repeat business.
Give Referral Bonuses
One of the easiest ways to drum up freelance transcription jobs is to offer referral discounts. For every client a person refers, they either get a discount or a set amount off of their next order or orders.
The key is to get people to bring you business. Once you have a few clients, the word will begin to spread, but landing those first few can take a little creativity. Visit local offices and hand out your business cards. Giving prospective clients the chance to meet and interact with you will show them you are truly committed to serving your clients.